Graduate Programs / Graduate Certificate in Marketing Management

Study destinations

  • Amsterdam, Netherlands
  • Antwerp, Belgium
  • Barcelona, Spain
  • Brussels, Belgium
  • Geneva, Switzerland
  • Madrid, Spain
  • Milan, Italy
  • Tokyo, Japan
  • Zurich, Switzerland
International Graduate School in Europe
Global Graduate School in Europe
European Graduate School in Europe
American Graduate School in Europe
Swiss Graduate School in Europe
English Graduate School in Europe
British Graduate School in Europe
Private Graduate School in Europe

Program content

Program requirements
6 courses in Marketing Management 12 credits
6 courses 12 credits
Courses in Marketing Management
  • BUS5003 - e-Commerce (2)
  • FIN5002 - Budgeting (2)
  • INT6715 - Graduate Capstone Project in Marketing Management (4)
  • INT6815 - Graduate Thesis in Marketing Management (8)
  • MAR5001 - Analyzing Marketing Opportunities (2)
  • MAR5002 - Applied Consumer Behavior (2)
  • MAR5003 - Applied Design Marketing (2)
  • MAR5004 - Applied Retail Strategies (2)
  • MAR5005 - Asian Brand Strategy (2)
  • MAR5006 - Brand Management (2)
  • MAR5007 - Creative Advertising (2)
  • MAR5008 - Developing Marketing Strategies (2)
  • MAR5009 - Digital Business Marketing (2)
  • MAR5011 - Planning Marketing Programs (2)
  • MAR5012 - Product Management (2)
  • MAR5013 - Sales Management (2)
  • MAR5101 - Comprehensive Cases in Marketing Management (2)
  • MAR5201 - Graduate Research Project in Marketing Management (2)
  • view the list of all graduate courses

Program options

Study Abroad Option

The Study Abroad option allows students to transfer for one or more quarters to another campus without experiencing program interruptions or extensions. Courses and programs remain fully compatible across all campuses, however not all specializations are available at all campuses. Refer to the program schedule for further details.

Students who prefer shorter study abroad experiences can join seminar courses taught by visiting professors at any of our campuses instead, at one or more times during the program.

Private Tutoring and Private Coaching

The Private Tutoring and Private Coaching options allow students to schedule additional one-on-one sessions with professors or study coaches to catch up on missed contact hours or to receive additional academic support. Sessions are charged per hour and take place on-campus at a time that is convenient for both the student and professor or coach.

Internship Option

The Internship option encourages students to put their skills and knowledge into practice through offers received by our Careers Department from regional and international companies and organizations. No credits can be awarded for internships. Internship agreements of up to 3 months are available only for students with a national passport or residence permit and cannot be considered for a student visa extension.

Learn more

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  • "I’ve been able to create long-lasting friendships with international people from all over the world. UIBS has given me all the professional skills and tools I needed to develop in my career." Elvitz, Master Student

  • "The school is so diverse; you have the possibility to travel the world and change campuses. During the global study trip, so many campuses came together, and even if you don’t know the students, you have something in common and everybody is just one big family." Philip, Bachelor Student

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