Graduate Programs / Master of Science in Marketing Management

Study destinations

  • Amsterdam, Netherlands
  • Antwerp, Belgium
  • Barcelona, Spain
  • Brussels, Belgium
  • Geneva, Switzerland
  • Madrid, Spain
  • Milan, Italy
  • Tokyo, Japan
  • Zurich, Switzerland

Program content

Program requirements
6 courses in Marketing Management 12 credits
12 Core Courses 24 credits
6 electives
12 credits
Thesis 12 credits
24 courses + thesis 60 credits

 

These requirements are valid for all students starting in October 2018 or later. Students starting prior to October 2018 are required to complete 26 courses consisting of the same requirements above plus 2 electives. Enrolled students can refer to the Student Guide for the correct program requirements. The relevant courses are subject to change and availability.

Courses in Marketing Management
  • BUS5003 - e-Commerce (2)
  • FIN5002 - Budgeting (2)
  • INT6715 - Graduate Capstone Project in Marketing Management (4)
  • INT6815 - Graduate Thesis in Marketing Management (8)
  • MAR5001 - Analyzing Marketing Opportunities (2)
  • MAR5002 - Applied Consumer Behavior (2)
  • MAR5003 - Applied Design Marketing (2)
  • MAR5004 - Applied Retail Strategies (2)
  • MAR5005 - Asian Brand Strategy (2)
  • MAR5006 - Brand Management (2)
  • MAR5007 - Creative Advertising (2)
  • MAR5008 - Developing Marketing Strategies (2)
  • MAR5009 - Digital Business Marketing (2)
  • MAR5011 - Planning Marketing Programs (2)
  • MAR5012 - Product Management (2)
  • MAR5013 - Sales Management (2)
  • MAR5101 - Comprehensive Cases in Marketing Management (2)
  • MAR5201 - Graduate Research Project in Marketing Management (2)
  • view the list of all graduate courses
Core Courses
  • FIN5001 - Applied International Financial Management (2)
  • FIN5002 - Budgeting (2)
  • FIN5003 - Capital Budgeting (2)
  • FIN5004 - Cost-Volume-Profit Analysis (2)
  • FIN5005 - Financial Risk Management (2)
  • FIN5006 - Financial Statement Analysis (2)
  • FIN5007 - Mergers and Acquisitions (2)
  • FIN5008 - Working Capital Management (2)
  • FIN5101 - Comprehensive Cases in Financial Management (2)
  • FIN5201 - Graduate Research Project in Financial Management (2)
  • QUA5001 - Applied Financial Calculus (2)
  • HUM5001 - Compensation Strategy and Systems (2)
  • HUM5002 - International Labor Relations (2)
  • HUM5003 - Leadership and Management (2)
  • HUM5004 - Personnel Performance Management (2)
  • HUM5005 - Personnel Planning and Work Design (2)
  • HUM5006 - Personnel Recruitment and Selection (2)
  • HUM5007 - Personnel Training and Development (2)
  • HUM5101 - Comprehensive Cases in Human Resource Management (2)
  • HUM5201 - Graduate Research Project in Human Resource Management (2)
  • MAN5003 - Change Management (2)
  • MAN5005 - Knowledge Management (2)
  • MAN5006 - Managing Across Cultures (2)
  • BUS5003 - e-Commerce (2)
  • FIN5002 - Budgeting (2)
  • MAR5001 - Analyzing Marketing Opportunities (2)
  • MAR5002 - Applied Consumer Behavior (2)
  • MAR5003 - Applied Design Marketing (2)
  • MAR5004 - Applied Retail Strategies (2)
  • MAR5005 - Asian Brand Strategy (2)
  • MAR5006 - Brand Management (2)
  • MAR5007 - Creative Advertising (2)
  • MAR5008 - Developing Marketing Strategies (2)
  • MAR5009 - Digital Business Marketing (2)
  • MAR5011 - Planning Marketing Programs (2)
  • MAR5012 - Product Management (2)
  • MAR5013 - Sales Management (2)
  • MAR5101 - Comprehensive Cases in Marketing Management (2)
  • MAR5201 - Graduate Research Project in Marketing Management (2)
  • INF5001 - Business Intelligence (2)
  • OPE5001 - Enterprise Resource Planning (2)
  • OPE5004 - Inventory Control Systems (2)
  • OPE5006 - Managing the Supply Chain (2)
  • OPE5007 - Operations Management (2)
  • OPE5008 - Production Management (2)
  • OPE5009 - Project Management (2)
  • OPE5010 - Total Quality Management (2)
  • OPE5101 - Comprehensive Cases in Operations Management (2)
  • OPE5201 - Graduate Research Project in Operations Management (2)
  • QUA5002 - Management Science (2)
  • QUA5003 - Operational Decision-making Tools (2)
  • view the list of all graduate courses
Electives

Electives can be any course scheduled that does not already count towards other program requirements.

International Graduate School in Europe
Global Graduate School in Europe
European Graduate School in Europe
American Graduate School in Europe
Swiss Graduate School in Europe
English Graduate School in Europe
British Graduate School in Europe
Private Graduate School in Europe

Academic

Admissions

60

European Credits

24

Modular Courses

8

Starting Dates

1

Cross-Cultural Experience

Program options

Global options

1500

Alumni and counting

95

Nationalities and counting

9

Campuses

1

Community

Career outlook

Extension programs

Further education

Learn more

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